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We grow ambitious businesses.

Decades of industry-leading experience meets agentic scale.

We are a growth consultancy.

London · Madrid · Cape Town

Why us?

We don’t just tell businesses how to grow.

We help them build the team, systems and intelligence to do it themselves.

Months 1–3
The Blueprint
The opportunities, the priorities and the commercial direction.
This is the thinking. The strategy that drives growth.
Months 3–6
The Build
The blueprint becomes a working system: the right people, clear accountability, connected systems and workflows, and AI agents embedded in operations.
Months 6–9
The Flywheel
We hand the operating model back.
Growth becomes a repeatable internal capability, rather than an ongoing consultancy dependency.

Who we help

Three kinds of companies call us.

SMEs

Traditional businesses launching AI products.

SMEs
Traditional businesses launching AI products.
Startups
A product that works. No engine to sell it.
Portfolios
PE and VC portfolios: pressure to grow faster, and more profitably.

Who we are

Three people.Three superpowers.

Ingrid Olmesdahl

The Disruptor

Turns opportunity into revenue.

Sees where the value is, turns commercial potential into customers.

Josie Klafkowska

The Catalyst

Grabs attention, creates traction.

Finds the stories that make a business relevant and drives demand.

Paul Murrell

The Accelerator

Finds smarter ways to make growth happen.

Rethinks how work gets done and makes growth repeatable.

Our collective experience

Big business brains applied to your next phase of growth.

Experience earned inside and alongside some of the world’s most ambitious businesses.

50+

collective years

Marketing, agency and technology leadership, focused on commercial growth.

Scale up to Enterprise

First hand experience across the business growth journey.

We have worked for

Microsoft
British Airways
WPP
VML
Ogilvy
TBWA
Boxever
Sitecore

Our clients have included

Carlsberg
Nissan
TSB
Tesco
HSBC
AXA

We have partnered with

Adobe
AWS
Salesforce
Stripe
Braze
Optimizely
Contentful

What we do

Six key growth levers.

Where to compete, what to stand for and which markets to enter.
An offer your team can sell, priced so large and small buyers can say yes.
Sales, channels and partners that put you in front of the right buyers.
A clear reason to choose you, and the engine that fills the pipeline.
Operating models, workflows and AI-enabled commercial systems.
The model, the numbers and the story that stand up in front of investors.

Next step

Tell us where you want to take your business.

Let's build the commercial engine to get you there.

[email protected]